About Us
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Melina Tobin
 
CEO

 

Experience 

Melina started as a freelance Makeup Artist in 2011 while she was working as a Nurse Tech at Spectrum in Grand Rapids, she was also a full time student at Davenport University at the time studying Business Management and Medical Assisting. After a couple of years, her clientele kept growing. She and her husband thought it was time for her to leave the medical field and attend cosmetology school. She enrolled at Douglas J Aveda In Grand Rapids in 2014 and was offered a position at Sephora as a Senior Educating Consultant. Melina was eventually promoted to store Manager at Sephora.

 

Personal Life

Melina is married to her wonderful husband and business partner of 9 years, Bernie. Together they have two beautiful girls: Kamila & Ava, along with their family black lab Tom “Bobo” Izzo - clearly they are MSU fans. Go Green!

 

Favorite makeup application

Melina loves doing brows, it amazes her how much brows can change the face! Nothing satisfies her more than doing a clean sculpted brow. And you cant forget skincare! Skincare is very important, even if you don’t wear makeup. Investing in a good skincare routine will save you money in the future. The younger you do it, the better for you later down the road. I suggest anything with SPF. Protect your beautiful skin!

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Tiffany Van Dam 
 
Director of Operations

 

 
Experience 

Tiffany has worked as an Executive Assistant for a few local companies over the past several years. She has perfected her ability to multitask without missing one single detail. She also has owned and operated her own photography business since 2013 -  therefore has had many years of experience in the wedding industry! Tiffany has been working Makeup BLVD assisting with both daily operations and social media & marketing. 

 

 
Personal Life
Tiffany has been married to her husband Chad for 10 years and they have a 6 year old boy, Brooks Henry together. They all enjoy traveling and spend any minute they can doing just that!
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Kara howard
 
lead makeup artist

 

Experience & Personal Life
Kara has been a professional MUA for almost 4 years now, although it has been a life long passion and hobby of hers! Starting out at Design one salon she gained a lot of knowledge on makeup application and is constantly learning more each day! Being able to have a career where she's able to make other people feel happy and beautiful is such a personal joy. She loves being apart of such special occasions and making them one to remember! Can't wait to get to know you and what makes you feel the most confident through the power of makeup!! She enjoys being creative in any artistic way, and loves being able to work with all new artistic mediums and enjoys spending time with her friends and kittens when not doing art.

 

Favorite makeup application

Kara's favorite makeup application is most definitely eyeshadow! Colourpop is one of her favorite brands for amazing shadow palettes. She's a firm believer false lashes can really complete any look. Always love when clients are willing to try new things with their makeup!!