Melina Tobin - CEO
Melina started as a freelance Makeup Artist in 2011 while she was working as a Nurse Tech at Spectrum in Grand Rapids, she was also a full time student at Davenport University at the time studying Business Management and Medical Assisting. After a couple of years, her clientele kept growing. She and her husband thought it was time for her to leave the medical field and attend cosmetology school. She enrolled at Douglas J Aveda In Grand Rapids in 2014 and was offered a position at Sephora as a Senior Educating Consultant. Melina was eventually promoted to store Manager at Sephora.
In 2017 she ventured out on her own to open a studio/salon where she could focus on makeup services, but also offer hair services and retail products. Throughout the years of attending classes through Sephora, virtually or driving herself to Chicago to attend live classes, she was able to gain multiple certifications—from specializing in airbrush, lash lifts and tints, lash extensions, custom skin tone matching to business certifications.
Melina is married to her wonderful husband and business partner of 9 years, Bernie. Together they have two girls: Kamila who is 2.5 years old and Ava who is 6 months old, along with their family black lab mix who they rescued 7 years ago, Tom “bobo” Izzo. Clearly, they are MSU fans. Go Green!
Favorite makeup application
Melina loves doing brows, it amazes her how much brows can change the face! Nothing satisfies her more than doing a clean sculpted brow. And you cant forget skincare! Skincare is very important, even if you don’t wear makeup. Investing in a good skincare routine will save you money in the future. The younger you do it, the better for you later down the road. I suggest anything with SPF. Protect your beautiful skin!